"Business decisions at the speed of tweet/feed"

Social Media Segmentation

We are experts in analyzing behavioral patterns on twitter, facebook, online blogs and other social media platforms. By high volume tracking of social content, we provide automated segmentation & categorization, analytics, reporting and integration services that are highly scalable. Our social media segmentation solution offers the following benefits:

Create Targeted & Relevant Social Media Campaigns: ServAnalytics Social Media Segmentation solution converts unstructured, free flowing social media text data into structured segmentation data that can be easily incorporated into the marketing mix to launch targeted and relevant social media campaigns.

With an engagement with ServAnalytics, customers can get access to the following data items for their followers/friends on social media sites:

As a result our customers can create Social Segmentation & Categorization for their followers/friends based on their preferences, profiles, metrics & campaigns to create targeted & relevant messages for each group of followers and friends. ServAnalytics applications can help track & measure the effectiveness/lift of each social media campaign thereby providing necessary data to evaluate your social media strategy.

Corporate Social Intelligence: With knowledge and expertise about social communication, we help you track: 

• Positive/Negative sentiment indicator about your products and brands

• Segmentation of social networkers talking about your company

• Geographical impact of your online/TV advertisements

• Optimal time for launching social media messages

• Your share in social media communication by the hour, time, day and month

Special Events Social Intelligence: ServAnalytics team of Social Media experts can help you track special social media events specific to your brand/campaign.