FOR IMMEDIATE RELEASE

ServAnalytics releases Single Pass Technology (SPT) for improved & faster Social Media Analytics

ATLANTA (May 17th, 2011) — ServAnalytics has recently released an innovative Single Pass Technology (SPT) for improved & faster Twitter analytics. SPT enables ServAnalytics solution to produce Communication and Profile/Bio Analytics simultaneously. This new feature enables our clients to receive relevant analytics in a timely fashion and also helps analyze the impact of social roles as well as interests simultaneously specific to our client’s products & services.

Highlights of the new feature:
o Reduces Collection time by 50%
o Reduces Reporting and Analysis time by 25%
o Frees up analytics team to perform other customized tasks for our clients

“SPT is a feather in our cap and enables our teams to produce high quality customized analytics in half the time. This has helped reduce total cost of our solution for our customers” said Manish Pandya, Co-Founder of ServAnalytics.

“The new feature enables significant cost reduction and as a result new pricing will be effective June 1, 2011 for all our customers” added Amit Mitter, Principal at ServAnalytics.

About ServAnalytics: ServAnalytics analyzes behavioral patterns on Twitter, Facebook, online blogs and other social media platforms. By high volume analysis of social content, ServAnalytics provides automated segmentation & categorization, analytics, reporting and integration services. ServAnalytics customers can create Social Segmentation & Categorization for their followers/friends based on their preferences, profiles, communication & campaigns to create targeted & relevant messages for each group of followers and friends and for their marketing campaigns. ServAnalytics applications can help track & measure the effectiveness/lift of each social media campaign thereby providing necessary data to evaluate your social media strategy. For more information, visit www.servanalytics.com .