FOR IMMEDIATE RELEASE

ServAnalytics launches LLFE (Love, Like, Fan, Enthusiast) quadrant for Twitter & Facebook handles

ATLANTA (May 5th, 2011) — ServAnalytics has recently introduced LLFE quadrant for marketing agencies and marketing teams to help analyze the preferences of twitter followers & facebook friends. LLFE quadrant provides top keywords associated with words such as “Love”, “Like”, “Fan” & “Enthusiast” in the profile & communication of twitter and facebook users. LLFE analytics enable agencies & organizations to better understand the preferences of their friends and followers.


                       

“LLFE analytics enables our customers to understand their friends and followers better and helps them create campaigns that are more relevant and targeted.” said Manish Pandya, Co-Founder of ServAnalytics.

“The new feature enables ServAnalytics to generate deeper insights for our customers. Our customers can certainly benefit from such analytics and it enables them to connect better with their customers and prospects.” added Amit Mitter, Principal at ServAnalytics.

About ServAnalytics: ServAnalytics analyzes behavioral patterns on Twitter, Facebook, online blogs and other social media platforms. By high volume analysis of social content, ServAnalytics provides automated segmentation & categorization, analytics, reporting and integration services. ServAnalytics customers can create Social Segmentation & Categorization for their followers/friends based on their preferences, profiles, communication & campaigns to create targeted & relevant messages for each group of followers and friends and for their marketing campaigns. ServAnalytics applications can help track & measure the effectiveness/lift of each social media campaign thereby providing necessary data to evaluate your social media strategy. For more information, visit www.servanalytics.com.