FOR IMMEDIATE RELEASE

ServAnalytics Co-founder invited to TAG CRM Society Panel

ATLANTA (Jan. 19, 2011)—Manish Pandya, Co-founder of ServAnalytics, an Atlanta-based Social Media Analytics company, will serve as a panelist at the Technology Association of Georgia (TAG) CRM Society meeting on January 20^th, 2011. This is also the  annual “State of the CRM Industry” meeting and will be held at Oracle Corporation on 1100 Abernathy Road, NE, Atlanta, Georgia 30328. Click here for more information regarding this event.

“Relationship management on Social Media platforms was one of the growing trends of 2010 and its here to stay. Companies will increasingly use Social media as a CRM tool to better understand their customers including their likes, dislikes & communication.”, said Manish Pandya.
 

As per Forrester research, “Social media will continue to facilitate the power shift towards the consumer eventually leading to Social Commerce.”

“Its extremely important for organizations to have a strategy to listen to their customers on social media platforms. A better understanding of their opinions and their likes and dislikes will lead to better customer relationship and improved service levels.“ added Manish.

About ServAnalytics: ServAnalytics tracks and analyzes behavioral patterns on twitter, facebook, online blogs and other social media platforms. By high volume tracking of social content, ServAnalytics provides automated segmentation & categorization, analytics, reporting and integration services. ServAnalytics customers can create Social Segmentation & Categorization for their followers/friends based on their preferences, profiles, communication & campaigns to create targeted & relevant messages for each group of followers and friends and for their marketing campaigns. ServAnalytics applications can help track & measure the effectiveness/lift of each social media campaign thereby providing necessary data to evaluate your social media strategy. For more information, visit www.servanalytics.com.

About the Technology Association of Georgia: The Technology Association of Georgia (TAG) is a leading technology industry association dedicated to the promotion and economic advancement of the state’s technology industry. TAG provides leadership in driving initiatives in the areas of policy, capital, education and giving, and also brings the technology community together through events, initiative programs and networking opportunities. TAG serves as an umbrella organization for 27 affinity groups, or societies, including Women in Technology (WIT). Additionally, TAG’s charitable arm, the TAG Education Collaborative, is focused on helping science, technology, engineering and math (STEM) education initiatives thrive. For more information visit the TAG website at www.tagonline.org <http://www.tagonline.org>   or TAG’s community website at www.TAGthink.com <http://www.TAGthink.com> .